Ngomthi, Zandile, and Ifeanyi Mbukanma. “Consumer Behavioural Model and the Mediating Role of Branding Concept on Consumer Willingness to Purchase Electronics Products”. Interdisciplinary Journal of Sociality Studies 4 (October 22, 2024): 1-13. Accessed November 14, 2024. https://pubs.ufs.ac.za/index.php/ijss/article/view/1104.