NGOMTHI, Zandile; MBUKANMA, Ifeanyi. Consumer behavioural model and the mediating role of branding concept on consumer willingness to purchase electronics products. Interdisciplinary Journal of Sociality Studies, [S. l.], v. 4, p. 1–13, 2024. DOI: 10.38140/ijss-2024.vol4.19. Disponível em: https://pubs.ufs.ac.za/index.php/ijss/article/view/1104. Acesso em: 26 oct. 2025.