MANDHLAZI, Lawrence; DUFFETT, Rodney; MOKOENA, Aubrey Bakae; MAFINI, Chengedzai. The impact of social media marketing dimensions and customer brand involvement on brand equity in South African banks. Interdisciplinary Journal of Management Sciences, [S. l.], v. 3, n. 1, p. a03, 2026. DOI: 10.38140/ijms-2026.vol3.1.03. Disponível em: https://pubs.ufs.ac.za/index.php/ijms/article/view/2322. Acesso em: 26 mar. 2026.